The Problem with Autograph Authentication
by: SportsLizard Sports Collectibles Newsletter

As recently as 1997, the FBI estimated that between 50% and 90% of all collectibles in the marketplace are not authentic. Everyone that cares about the hobby agrees that something must be done. And most think that autograph authentication – paying a third party company to certify that an autograph is real - is a logical solution that benefits everyone involved and eliminates counterfeiting.

Last month, we featured a story by a small business owner(and friend of mine) who would strongly disagree with that statement (you can check that article out at http://www.sportslizard.com/article9.php ). He sold a Michael Vick autographed mini helmet on eBay. The buyer sent it to be authenticated by PSA/DNA and, upon not receiving authentication, demanded a refund. My friend stood his ground and denied this request.

In my opinion this was the right move – the autograph is real and he cannot set the precedent of letting PSA/DNA dictate his sales. No business owner wants to have to make a decision that will result in an unsatisfied customer, but what was he supposed to do? Give the customer a refund on a perfectly good item because it’s another company’s opinion that the item is fake? That would be even worse for his reputation than an unsatisfied customer! It seems that as collectors we have given authentication companies far too much control over the hobby.

Autograph Authentication Kills Small Businesses

Consider my friends business for a second – either he himself or one of his associates obtains each and every autograph that he sells in person. He produces a certificate of authenticity that states the date and location of the signing. In today’s industry, this simply isn’t good enough. How is an entrepreneur who wants to form a legitimate autograph business supposed to start out? PSA/DNA is making it virtually impossible for these businesses to get their foot off the ground. When they do start to establish their business, one false positive can ruin their reputation. My friend will have no way of knowing how bad his name has been ruined by this customer who thinks he purchased a fake item.

Autograph Authentication Gives PSA, Steiner Sports, and Upper Deck Too Much Control

I certainly hope that it is not PSA’s intention to crush small businesses, but the fact that they have the power to do so disturbs me a great deal. Everyone should realize that all PSA is doing is giving their OPINION as to the validity of the autograph. PSA states this on their website in the FAQ section http://www.psadna.com/faq.chtml :

Q: Do you guarantee that the autographs you certify are genuine and those you do not are fake?
A: No. We do not guarantee autographs under the Vintage Certified program. By using this program, you are paying for the opinion of the top experts in the world, using state-of-the-art examination tools and techniques.

The problem with this is that most people don’t treat it like an opinion. For one reason or another people are mislead to treat it like it is fact. And by doing this they give PSA power that they shouldn’t have. Their findings are treated as definitive – if PSA says it’s real then it is real. If PSA says it’s fake then it is fake. It behooves them as a business to scare consumers into believing in their service. We have to ask ourselves the question: is this good for our hobby?

Autograph Authentication Means Higher Prices for Collectors

Along the same lines, exclusive autograph companies like Steiner Sports and Upper Deck benefit by scaring collectors. By making collectors think that everything that is not exclusive to them is not real, collectors are scared into paying outrageously high prices for their memorabilia and taught that anything reasonably priced is fake. This is just simply not true.

So What Should You Do?

My Recommendation – get your autographs yourself. It will give you the most satisfaction and there will never be a question of authenticity. However, if you must purchase an autograph, research the signature you are looking for, research the company you are buying from, and find a seller that you trust is selling you something authentic. If in doing this you decide to pay PSA/DNA for their opinion, keep in mind that is what you are getting - an opinion.

About the Author: Adam McFarland owns SportsLizard.com - an online marketplace for buying and selling sports collectibles http://www.sportslizard.com

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Autograph Collecting: Questions and Answers
by: The AutoGram

Obtaining autographs from celebrities requires patience and a little luck. As well, purchasing autographs online requires knowledge of the hobby.

Question: I want to start sending requests to celebrities for autographs, what should I include in the letter?

Answer: When writing a letter to a celebrity, it is advisable to write no more than one page. Although celebrities may be thrilled that you appreciate their work, or liked their acting in a certain TV show or movie, they simply do not have enough time to read multi-page letters from fans. Also, when writing to a celebrity, try to include some specific references to their work that you particularly enjoy. Be very specific in your descriptions. Mention character names that they have played and movies in which they have starred or appeared. This makes a much better impression than just simply saying... "I enjoy all your movies. Send me an autograph". Be courteous and respectful. My experience has been that celebrities are truly impressed with kind treatment from their fans and they usually reward it.

Question: I am a beginner when it comes to autograph collecting. What type of autographs should I purchase?

Answer: Buy autographs that capture your interest. Don't purchase items presented as investments or sold through pressure. Learn as much as possible the language of autograph collecting. The more you study, the easier it will be for you to determine what items are authentic and which items to purchase. Use common sense when buying a signed piece. If the price is too good to be true, it probably is. Purchase autographed items from reputable dealers, who will help you avoid risks and problems. Most dealers offer a certificate of authenticity, which is only as good as the reputation of the dealer. If the dealer cannot tell you when and where the item was signed or how it was obtained, go elsewhere.

Question: How do you determine the price or value of your autographs?

Answer: Several factors go into determining the price of an autographed item. The content of the photo (is this person known for his/her role shown in photo) and how difficult it is to obtain the autograph. Condition and market are also factors considered in pricing. Demand also has to be considered, especially if the celebrity has become more popular and the demand has increased suddenly. Examples recently include celebrities such as Johnny Depp, Hilary Duff, Viggo Mortensen, Orlando Bloom and Bruce Springsteen. Each has either had a very successful film, tour or CD. Here is a breakdown for determining value.

1) Who has signed the autograph? The key words here are "demand" and "scarcity." If a particular person's autograph is in high demand and it happens to be a scarce autograph, then you can expect it to have good value. This is why an autograph of Marilyn Monroe sells for over several thousands of dollars. She remains popular and her signature is in great demand. Her autographs are scarce when compared to those of entertainers George Burns, Jimmy Stewart or Joan Crawford, all of whom were around many decades longer to sign autographs for fans.

2) What item has been signed? A simple signature on an album page, menu, airline ticket or piece of paper is normally worth less than a signed document, signed photo, typed or handwritten letter. This is because it is the most common type of autograph. All things being equal, a handwritten signed letter demands a premium since not only does it have a name signed at the end but may also reveal something interesting, historical, or personal about the writer. Thus, you're getting more than just a name signed on paper.

3) Is the signature in ink, pencil or otherwise? Ink is worth more than pencil. Pencil can fade over time and usually isn't as dark and bold as a nice ink signature. Many collectors prefer and will pay more for ink signatures. But don't take this to mean pencil signatures don't have value. The great Apache Indian chief Geronimo signed pencil autographs at the 1904 World's Fair in St. Louis. Today those pencil signatures on small cards can sell for at least $5,000. Today, most collectors prefer that photos and non-flat items be signed in sharpie or paint pen.

4) What is the condition of the autograph? Any damage to the autograph, photo or paper will lower value. Smears, stains, creases, smudges, fading, tears, holes or other damage will always drop the value of an autograph. To get top dollar and maximum value autographs must be in excellent condition.

There are several other small variables that can come into play when attempting to place a value on an autograph, but these four important questions are regarded as the most basic factors that determine an autograph's value.

These are just a few of the questions we receive from autograph collectors. If you have a question, feel free to contact us.
         Autograph Collecting: More Questions and Answers

by: The AutoGram

Autograph collecting terminology and common sense are vital for the hobbyist in order to make informed purchase decisions.

Question: What advantages does autograph collecting offer as compared to other collectibles?

Answer: Autographs have been called frozen moments in time.Autograph collectors are curators of history. The most personal item that one person can give is his or her signature. Anything that can be signed can be considered collectible letters, documents, photographs, books, memorabilia, etc. Few objects give a collector the opportunity to own a unique or one-of-a-kind item that is actually part of someone who is known by millions of people. That is the main reason why autograph collecting has become one of the fastest growing hobbies in recent years.

Question: What guidelines should I consider when purchasing autographs?

Answer: Buy autographs that capture your interest. Don't purchase items presented as investments or sold through pressure. Learn as much as possible the language of autograph collecting. The more you study, the easier it will be for you to determine what items are authentic and which items to purchase. Use common sense when buying a signed piece. If the price is too good to be true, it probably is. Purchasing from reputable dealers, who will help you avoid risks and problems, is paramount. Most dealers offer a certificate of authenticity, which is only as good as the reputation of the dealer. If the dealer cannot tell you when and where the item was signed or how it was obtained, go elsewhere.

Question: I see many pre-printed autographed photos on eBay. What are these and is there any value?

Answer: These are facsimile reproductions of actual signed photos. With today's technology, sellers can easily copy an authentic item with great detail and sell at a drastically reduced price. Novice collectors or those on a limited budget are usually the target of these sellers. Unfortunately, many buyers are unaware that the item is a copy because of the vague description. We recommend that collectors avoid these pre-printed photos and be extremely careful when purchasing autographs online.

Question: What is a COA? Must I have a COA with an autograph I purchase?

Answer: COA is an abbreviation for certificate of authenticity. Many collectors require a COA before they purchase an autograph. Frankly, a COA is just a piece of paper that is only as good as the confidence of the buyer and the reputation of the seller. Always make sure you are purchasing from a person who knows how and where the signature was obtained and will guarantee the item to your satisfaction.

These are just a few of the questions we receive from autograph collectors. If you have a question, feel free to contact us.